Future of StoryTelling

Back to Future of StoryTelling

FoST Recommends

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
Cover
Learn More
The Story Factor
$16.99
About

This remarkable and monumental book at last provides a comprehensive answer to the age-old riddle of whether there are only a small number of 'basic stories' in the world. Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling.
But this is only the prelude to an investigation into how and why we are 'programmed' to imagine stories in these ways, and how they relate to the inmost patterns of human psychology. Drawing on a vast array of examples, from Proust to detective stories, from the Marquis de Sade to E.T., Christopher Booker then leads us through the extraordinary changes in the nature of storytelling over the past 200 years, and why so many stories have 'lost the plot' by losing touch with their underlying archetypal purpose.
Booker analyses why evolution has given us the need to tell stories and illustrates how storytelling has provided a uniquely revealing mirror to mankind's psychological development over the past 5000 years.
This seminal book opens up in an entirely new way our understanding of the real purpose storytelling plays in our lives, and will be a talking point for years to come.

Cover
Learn More
The Seven Basic Plots: Why We Tell Stories
$32.95
About

"If you're ready to graduate from the boy-meets-girl league of screenwriting, meet John Truby . . . his lessons inspire] epiphanies that make you see the contours of your psyche as sharply as your script."
"LA Weekly"

John Truby is one of the most respected and sought-after story consultants in the film industry, and his students have gone on to pen some of Hollywood's most successful films, including "Sleepless in Seattle," "Scream," and "Shrek." "The Anatomy of Story "is his long-awaited first book, and it shares all his secrets for writing a compelling script. Based on the lessons in his award-winning class, Great Screenwriting, "The Anatomy of Story "draws on a broad range of philosophy and mythology, offering fresh techniques and insightful anecdotes alongside Truby's own unique approach to building an effective, multifaceted narrative."

Cover
Learn More
The Anatomy of Story: 22 Steps to Becoming a Master Storyteller
$17.00
About

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

Cover
Learn More
Cradle to Cradle: Remaking the Way We Make Things
$27.50
About
Why has punditry lately overtaken news? Why do lies seem to linger so long in the cultural subconscious even after they've been thoroughly discredited? And why, when more people than ever before are documenting the truth with laptops and digital cameras, does fact-free spin and propaganda seem to work so well? True Enough explores leading controversies of national politics, foreign affairs, science, and business, explaining how Americans have begun to organize themselves into echo chambers that harbor diametrically different facts--not merely opinions--from those of the larger culture.
Cover
Learn More
True Enough: Learning to Live in a Post-Fact Society
$17.95
About

In Extra Lives, acclaimed writer and life-long video game enthusiast Tom Bissell takes the reader on an insightful and entertaining tour of the art and meaning of video games.
In just a few decades, video games have grown increasingly complex and sophisticated, and the companies that produce them are now among the most profitable in the entertainment industry. Yet few outside this world have thought deeply about how these games work, why they are so appealing, and what they are capable of artistically. Blending memoir, criticism, and first-rate reportage, Extra Lives is a milestone work about what might be the dominant popular art form of our time.

"
Cover
Learn More
Extra Lives: Why Video Games Matter
$15.95
About
A visionary game designer reveals how we can harness the power of games to boost global happiness.

With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games.

Cover
Learn More
Reality Is Broken: Why Games Make Us Better and How They Can Change the World
$18.00
About

A century and a half after the publication of Origin of Species, evolutionary thinking has expanded beyond the field of biology to include virtually all human-related subjects--anthropology, archeology, psychology, economics, religion, morality, politics, culture, and art. Now a distinguished scholar offers the first comprehensive account of the evolutionary origins of art and storytelling. Brian Boyd explains why we tell stories, how our minds are shaped to understand them, and what difference an evolutionary understanding of human nature makes to stories we love.

Art is a specifically human adaptation, Boyd argues. It offers tangible advantages for human survival, and it derives from play, itself an adaptation widespread among more intelligent animals. More particularly, our fondness for storytelling has sharpened social cognition, encouraged cooperation, and fostered creativity.

After considering art as adaptation, Boyd examines Homer's Odyssey and Dr. Seuss's Horton Hears a Who demonstrating how an evolutionary lens can offer new understanding and appreciation of specific works. What triggers our emotional engagement with these works? What patterns facilitate our responses? The need to hold an audience's attention, Boyd underscores, is the fundamental problem facing all storytellers. Enduring artists arrive at solutions that appeal to cognitive universals: an insight out of step with contemporary criticism, which obscures both the individual and universal. Published for the bicentenary of Darwin's birth and the 150th anniversary of the publication of Origin of Species, Boyd's study embraces a Darwinian view of human nature and art, and offers a credo for a new humanism.

Cover
Learn More
On the Origin of Stories: Evolution, Cognition, and Fiction
$23.94
About

Praise for "Trillions"

"MAYA Design's "Trillions" dangles a tantalizing and provocative notion: we can reach a promised land of prosperity by immersing ourselves in 'pervasive computing, ' but we'll have to backpedal down the path of personal computing to get there. With sharp logic and vivid examples, Trillions builds the case for a truly networked future through an enjoyable series of forehead-slapping realizations. This is more than a book--it's a 200-page TED talk." --Daniel Altman, Chief Economist of Big Think and author of "Outrageous Fortunes: The Twelve Surprising Trends That Will Reshape the Global Economy"

"Depending on your readiness to adapt to a hyper-connected world, there's tremendous opportunity-and tremendous threat--on the horizon. And therein lies the danger: companies that miss this paradigm shift may find themselves the road kill of their industries. "Trillions" explains this complex transformation, and its implications, in an engaging and intelligible style that even non-geeks can appreciate. The book does what we can only hope our devices of the future will do as well: it remembers that a human is reading its pages, not a processor, and tames the complexity of the thesis so that the message never falls victim to the underpinnings of the argument. My remote should take a lesson from these authors." --Linda Tischler, Senior Editor, "Fast Company"

""Trillions" is bold, unabashed, ingenious, and absolutely fizzing with insights about the new-modern process of blending design, high-tech, and commerce. Always entertaining and mostly right on target." --David Brin, author of "Earth, The Postman," and "The Transparent Society"

"While it isn't written specifically with healthcare examples, "Trillions" is a wake-up call for our industry. It outlines a path that could lead to a rich and fertile future. It hints at the limitless potential of a world where computers become human-literate and are woven into a rich and healthy tapestry that could democratize and enrich medicine." --Eric Topol, Director, Scripps Translational Science Institute, and author of "The Creative Destruction of Medicine"

"The authors of "Trillions" have laid out a framework for how to think about the future of big data and networked information systems, as well as the symbiotic relationship between the digital world, business, and humanity. This book will affect how we engage consumers, create experiences, and interact with products and services--it is a must read for any organization looking to be digitally fit for the future." --B. Bonin Bough, Vice President, Global Media and Consumer Engagement, Kraft Foods

"If you're enchanted by Siri, have already placed an order for Google Glass, and think we've plucked only the low-hanging fruit from the tree of digital delights, this book is for you. With "Trillions," authors Lucas, Ballay, and McManus belly up to the bar alongside futurists Alvin Toffler, Kevin Kelly, and Arthur C. Clark, offering a vision so compellingly argued you'll only be surprised if it doesn't happen." --John C. Abell, journalist at Reuters, former New York Bureau Chief at "Wired," Founding Editor of Reuters.com

Cover
Learn More
Trillions: Thriving in the Emerging Information Ecology
$34.95
About

An examination of our many modes of online identity and how we live on the continuum between the virtual and the real.

Hello Avatar Or, {llSay(0, "Hello, Avatar "); is a tiny piece of user-friendly code that allows us to program our virtual selves. In Hello Avatar, B. Coleman examines a crucial aspect of our cultural shift from analog to digital: the continuum between online and off-, what she calls the "x-reality" that crosses between the virtual and the real. She looks at the emergence of a world that is neither virtual nor real but encompasses a multiplicity of network combinations. And she argues that it is the role of the avatar to help us express our new agency -- our new power to customize our networked life.

By avatar, Coleman means not just the animated figures that populate our screens but the gestalt of images, text, and multimedia that make up our online identities -- in virtual worlds like Second Life and in the form of email, video chat, and other digital artifacts. Exploring such network activities as embodiment, extreme (virtual) violence, and the work in virtual reality labs, and offering sidebar interviews with designers and practitioners, she argues that what is new is real-time collaboration and copresence, the way we make connections using networked media and the cultures we have created around this. The star of this drama of expanded horizons is the networked subject -- all of us who represent aspects of ourselves and our work across the mediascape.

Cover
Learn More
Hello Avatar
$33.95
About

What happens when DIY meets Web 2.0? In "Makers," "New York Times "bestselling author Chris Anderson reveals how entrepreneurs use web principles to create and produce companies with the potential to be global in scope as well as how they use significantly less in the way of financial resources, tooling, and infrastructure required by traditional manufacturing. Anderson's unique perspective is that small manufacturing will be a significant source of future growth; that the days of giant companies like General Motors are in their twilight; that in an age of open source, custom-fabricated, and do-it-yourself product design, the collective potential of a million garage tinkerers will be unleashed on global markets.

Cover
Learn More
Makers: The New Industrial Revolution
$16.00
About
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.

Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

Cover
Learn More
Made to Stick: Why Some Ideas Survive and Others Die
$27.00
About

A Library Journal Best Book of 2015

Go behind the scenes of seven of today's most popular narrative radio shows and podcasts, including This American Life and RadioLab, in graphic narrative.

Every week, millions of devoted fans tune in to or download This American Life, The Moth, Radiolab, Planet Money, Snap Judgment, Serial, Invisibilia and other narrative radio shows. Using personal stories to breathe life into complex ideas and issues, these beloved programs help us to understand ourselves and our world a little bit better. Each has a distinct style, but every one delivers stories that are brilliantly told and produced. Out on the Wire offers an unexpected window into this new kind of storytelling--one that literally illustrates the making of a purely auditory medium.

With the help of This American Life's Ira Glass, Jessica Abel, a cartoonist and devotee of narrative radio, uncovers just how radio producers construct narrative, spilling some juicy insider details. Jad Abumrad of RadioLab talks about chasing moments of awe with scientists, while Planet Money's Robert Smith lets us in on his slightly goofy strategy for putting interviewees at ease. And Abel reveals how mad--really mad--Ira Glass becomes when he receives edits from his colleagues. Informative and engaging, Out on the Wire demonstrates that narrative radio and podcasts are creating some of the most exciting and innovative storytelling available today.

Cover
Learn More
Out on the Wire: The Storytelling Secrets of the New Masters of Radio
$18.00
About

The New York Times-bestselling author of The Compass of Pleasure examines how our sense of touch is interconnected with our emotions
Dual-function receptors in our skin make mint feel cool and chili peppers hot. Without the brain's dedicated centers for emotional touch, an orgasm would feel more like a sneeze--convulsive, but not especially nice. From skin to nerves to brain, the organization of our body's touch circuits is a complex and often counterintuitive system that affects everything from our social interactions to our general health and development.
In Touch, neuroscientist and bestselling author David J. Linden explores this critical interface between our bodies and the outside world, between ourselves and others. Along the way, he answers such questions as: Why do women have more refined detection with their fingertips than men? Is there a biological basis for the use of acupuncture to relieve pain? How do drugs like Ecstasy heighten and motivate sensual touch? Why can't we tickle ourselves? Linking biology and behavioral science, Touch offers an entertaining and enlightening answer to how we feel in every sense of the word.

Cover
Learn More
Touch: The Science of Hand, Heart, and Mind
$17.00
About
New York Collapse is an in-world fictionalized companion to one of the biggest video game releases of 2016: Tom Clancy's The Division from Ubisoft. Within this discarded survivalist field guide, written before the collapse, lies a mystery--a handwritten account of a woman struggling to discover why New York City fell. The keys to unlocking the survivor's full story are hidden within seven removable artifacts, ranging from a full-city map to a used transit card. Retrace her steps through a destroyed urban landscape and decipher her clues to reveal the key secrets at the heart of this highly anticipated game.
Cover
Learn More
Tom Clancy's the Division: New York Collapse
$24.95
About
In the tradition of Who Owns the Future, an MIT Media Lab scientist imagines how everyday objects can intuit our needs, improve our lives, and form "an ethereal interconnection of gadgets and human desires that...will pervade our lives in the very near future" (The Wall Street Journal).

We are now standing at the precipice of the next transformative development, a world in which technology becomes more human. Soon, connected technology will be embedded in hundreds of everyday objects we already use: our cars, wallets, watches, umbrellas, even our trash cans. These objects will respond to our needs, come to know us, and even learn to think ahead on our behalf. David Rose calls these devices--which are just beginning to creep into the marketplace--Enchanted Objects.

In Rose's vision of the future, technology atomizes, combining itself with the objects that make up the very fabric of daily living. Such innovations will be woven into the background of our environment, enhancing human relationships, channeling desires for omniscience, long life, and creative expression. The enchanted objects of fairy tales and science fiction will enter real life.

Groundbreaking, timely, and provocative, Enchanted Objects is a "delightful" (The New York Times) blueprint for a better future, where efficient solutions come hand in hand with technology that delights our senses. It is essential reading for designers, technologists, entrepreneurs, business leaders, and anyone who wishes to take a glimpse into the future.

Cover
Learn More
Enchanted Objects: Innovation, Design, and the Future of Technology
$17.00
About
Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story.

It's every novelist's greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite.

The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot). Story coach Lisa Cron has spent her career discovering why these methods don't work and coming up with a powerful alternative, based on the science behind what our brains are wired to crave in every story we read (and it's not what you think).

In Story Genius Cron takes you, step-by-step, through the creation of a novel from the first glimmer of an idea, to a complete multilayered blueprint--including fully realized scenes--that evolves into a first draft with the authority, richness, and command of a riveting sixth or seventh draft.

Cover
Learn More
Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 P
$15.99
About
"A quintessential work of technological futurism." - James Surowiecki, strategy + business, "Best Business Books 2017 - Innovation"

From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives

Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives--from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture--can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends--interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning--and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly's bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading--what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place--as this new world emerges.

Cover
Learn More
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
$18.00
About

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

Cover
Learn More
Machine, Platform, Crowd: Harnessing the Digital Revolution
$28.95
About
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu-tion, which will fundamentally alter how we live and work.

Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human.

Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear-able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine "smart factories" in which global systems of manu-facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials.

The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history.

He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu-als. Schwab also offers bold ideas on how to harness these changes and shape a better future--one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame-works that advance progress.

Cover
Learn More
The Fourth Industrial Revolution
$28.00
About
Invisible Ink is a helpful, accessible guide to the essential elements of the best storytelling by award-winning writer/director/producer Brian McDonald. Readers learn techniques for building a compelling story around a theme, engaging audiences with writing, creating appealing characters, and much more.
Cover
Learn More
Invisible Ink: A Practical Guide to Building Stories That Resonate
$19.95
About
WINNER OF THE NATIONAL BOOK CRITICS CIRCLE AWARD

How does a literary historian end up thinking in terms of z-scores, principal component analysis, and clustering coefficients? The essays in Distant Reading led to a new and often contested paradigm of literary analysis. In presenting them here Franco Moretti reconstructs his intellectual trajectory, the theoretical influences over his work, and explores the polemics that have often developed around his positions.

From the evolutionary model of "Modern European Literature," through the geo-cultural insights of "Conjectures of World Literature" and "Planet Hollywood," to the quantitative findings of "Style, inc." and the abstract patterns of "Network Theory, Plot Analysis," the book follows two decades of conceptual development, organizing them around the metaphor of "distant reading," that has come to define--well beyond the wildest expectations of its author--a growing field of unorthodox literary studies.

Cover
Learn More
Distant Reading
$29.95
About