By leveraging techniques normally reserved for cinema and literature, "Resonate" reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.
With "Resonate," you'll be able to: Leverage the hidden story structures inherent in great communication Connect with your audience empathetically Create captivating content Craft ideas that get repeated Inspire enthusiasm and support for your vision
"Finally! Someone has incorporated the power of story into presentations!" --Damon Lindelof, Co-creator of "LOST"
"To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!" --Patrick Lencioni, President, The Table Group Author, "The Five Dysfunctions of a Team"
"Few things excite me more than a great communicator--something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's "Resonate." Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy." --Ken Blanchard, Co-author of "The One Minute Manager," Recipient of Golden Gavel Award
Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.
Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design -- guidelines for needing less and actually getting more.
Maeda -- a professor in MIT's Media Lab and a world-renowned graphic designer -- explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.
Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products -- how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."
Lessons for a new generation of leaders on teamwork, meetings, conversations, free food, social media, apologizing, and other topics.
When designer and computer scientist John Maeda was tapped to be president of the celebrated Rhode Island School of Design in 2008, he had to learn how to be a leader quickly. He had to transform himself from a tenured professor -- with a love of argument for argument's sake and the freedom to experiment -- into the head of a hierarchical organization. The professor is free to speak his mind against "the man." The college president is "the man." Maeda has had to teach himself, through trial and error, about leadership. In Redesigning Leadership, he shares his learning process.
Maeda, writing as an artist and designer, a technologist, and a professor, discusses intuition and risk-taking, "transparency," and all the things that a conversation can do that an email can't. In his transition from MIT to RISD he finds that the most effective way to pull people together is not social networking but free food. Leading a team? The best way for a leader to leverage the collective power of a team is to reveal his or her own humanity.
Asked if he has stopped designing, Maeda replied (via Twitter) "I'm designing how to talk about/with/for our #RISD community." Maeda's creative nature makes him a different sort of leader -- one who prizes experimentation, honest critique, and learning as you go. With Redesigning Leadership, he uses his experience to reveal a new model of leadership for the next generation of leaders.
The First How-To Strategy Guide to Transmedia Storytelling
"Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
--David Gale, Executive Vice President, MTV Cross Media
"Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling."
--Michelle Satter, Founding Director, Sundance Institute Feature Film Program
"An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended "
--Jeff Gomez, CEO, Starlight Runner Entertainment
"A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling."
--C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen
Includes Q&A sessions with the world's leading experts in transmedia storytelling
About the Book:
What is transmedia storytelling and what can it do for you?
It's the buzzword for a new generation--a revolutionary technique for telling stories across multiple media platforms and formats--and it's rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world.
Why do you need A Creator's Guide to Transmedia Storytelling?
If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures--at a fraction of the cost.
You'll learn how to:
With these proven media-ready strategies, you'll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You'll create major buzz with structures such as alternate reality games and fictional character sites--or even "old-fashioned" platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be.
This isn't the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level--through transmedia storytelling.
A foundational text offering a unified design vocabulary and a common methodology for maximizing the expressive power of digital artifacts.
Digital artifacts from iPads to databases pervade our lives, and the design decisions that shape them affect how we think, act, communicate, and understand the world. But the pace of change has been so rapid that technical innovation is outstripping design. Interactors are often mystified and frustrated by their enticing but confusing new devices; meanwhile, product design teams struggle to articulate shared and enduring design goals. With Inventing the Medium, Janet Murray provides a unified vocabulary and a common methodology for the design of digital objects and environments. It will be an essential guide for both students and practitioners in this evolving field.
Murray explains that innovative interaction designers should think of all objects made with bits -- whether games or Web pages, robots or the latest killer apps -- as belonging to a single new medium: the digital medium. Designers can speed the process of useful and lasting innovation by focusing on the collective cultural task of inventing this new medium. Exploring strategies for maximizing the expressive power of digital artifacts, Murray identifies and examines four representational affordances of digital environments that provide the core palette for designers across applications: computational procedures, user participation, navigable space, and encyclopedic capacity.
Each chapter includes a set of Design Explorations -- creative exercises for students and thought experiments for practitioners -- that allow readers to apply the ideas in the chapter to particular design problems. Inventing the Medium also provides more than 200 illustrations of specific design strategies drawn from multiple genres and platforms and a glossary of design concepts.
Create the Digital Games You Love to Play
Discover an exercise-driven, non-technical approach to game design without the need for programming or artistic expertise using Game Design Workshop, Third Edition.
Author Tracy Fullerton demystifies the creative process with a clear and accessible analysis of the formal and dramatic systems of game design. Examples of popular games, illustrations of design techniques, and refined exercises strengthen your understanding of how game systems function and give you the skills and tools necessary to create a compelling and engaging game.
The book puts you to work prototyping, playtesting, and revising your own games with time-tested methods and tools. It provides you with the foundation to advance your career in any facet of the game industry, including design, producing, programming, and visual design.
Rocket scientist, internet entrepreneur, and popular speaker Mary Spio presents practical advice for beating the odds, breaking the mold, and charting your own path to achieve true success
Mary Spio went from being a barefoot girl in Ghana to a rocket scientist with major patents with Boeing. Mary is also an internet entrepreneur who speaks throughout the world about how anyone with a dream and some tools can harness the digital world for success and prosperity. In IT'S NOT ROCKET SCIENCE, she presents advice and empowering stories that will inspire readers to move beyond their comfort zones into mastery and empowerment.
IT'S NOT ROCKET SCIENCE reveals the habits and traits of people who defy convention, overcome limited thinking, and crush the odds to achieve breakthrough success and shows readers how to strike their own uncommon path. It shares the secrets to cultivating curiosity, creativity, compassion, audacity, passion, obsessive focus and tenacity to attain their dreams and change the world.
It's not Rocket Science is an inspiring and entertaining read for anyone who desires to be empowered with the mindset needed to propel their life to new heights.
Learn how some of the world s most successful people shatter boundaries.
Discover how your difference creates your relevance and your significance.
Uncover your inner spark and learn how to fuel your own flame.
Understand why a Defy-ing Moment is a defining moment.
Find your path to success however you define it.
""The Dragonfly Effect" is actionable, credible, and absolutely necessary for anyone looking to use social media and Facebook to drive social good." --Sheryl Sandberg, COO, Facebook
""The Dragonfly Effect" shows anyone how to get involved and take action on issues that matter to them. Its principles lay the foundation for any organization looking to harness the power of social media to champion a cause and create positive change in the world." --Pierre Omidyar, founder and chairman, eBay, and founding partner, Omidyar Network
"So much of the recent focus on social technology has emphasized its power to distract. It is hugely gratifying to see a book that focuses on its power to attract, to powerfully bring together caring people around critical social problems to address them on a global scale. The same principles that make a YouTube video go viral can help bring disaster relief to Haiti. It is all just a matter of making it happen.Thanks to "The Dragonfly Effect," you can now learn how." --Geoffrey Moore, co-founder and managing director, TCG Advisors, and author of "Crossing the Chasm" and "Dealing with Darwin"
"This book makes envisioning, formulating, and executing a social media strategyan intuitive and--dare I say--fun process! "The Dragonfly Effect" shows how anyindividual or organization can turn their passion for reaching out to the world intoa concrete set of actions." --Jessica Jackley, founder, Kiva and Profounder
""The Dragonfly Effect" shows how social technology, openness, and empathy cancome together to change the world. Read this book to discover dynamic waysto harness this potential for good." --Charlene Li, author of "Groundswell" and "Open Leadership," and founder, Altimeter Group
Are you ready to boost your personal productivity -- minus the fear and loathing? Are you ready to Banish Your Inner Critic and unleash the creative ideas and personal productivity within you? Help is on the way
Blocking your great creative ideas: Everybody has one, an inner critic that tells you that others have more talent, you're just faking it, and that you'll never have those great creative ideas that seem just out of reach. This inner critic is a subconscious deterrent that stands between the seeds of great creative ideas and the fruits of achievement. It afflicts us with a mental block as deadlines approach, makes us so afraid of being judged that we hold ourselves back and don't share our expertise, forces us to question our ability to learn ideas and technologies quickly; and makes us doubt, discount, and kill our ideas before they see the light of day.
Open up a world of creative ideas: Denise Jacobs is a Speaker, Author and Creativity Evangelist who speaks at web conferences and consults with tech companies worldwide. As the Founder and Chief Creativity Evangelist of "The Creative Dose," she teaches techniques to make the creative process more fluid, methods for making work environments more conducive to personal productivity, and practices for sparking innovation. Now, in her book, Banish Your Inner Critic, Denise Jacobs shows you how to defeat those barriers that are holding you back and achieve success through a positive mental attitude.
Banish Your Inner Critic shows you how to move beyond that mental block to your creative ideas, realize instant relief and lasting insight, and:
How to be creative and achieve success through a positive mental attitude: We all have an inner critic who says you're just faking it, that others have more talent, that you'll never be a success. In Banish Your Inner Critic, widely respected keynote speaker Denise Jacobs uncovers the subconscious deterrents or creative blocks that stand between the seeds of great creative ideas and a successful you. Jacob's guidebook shows you how to clear out mental clutter so that your brilliant and creative ideas can shine through.
Perfectionism and rationalization: Does your Inner Critic show up as a fear of being judged, perfectionism, self doubt, self sabotage, or another mental block to success? The trick is to recognize the inner critic and the different ways it manifests, and then have specific tools to deal with each negative inner critic resistance to success.
How to make the latest in neuroscience work for you: Say goodbye to creative blocks and deadline panic with practical, effective tools you can start using immediately Drawing on the latest in neuroscience, mindfulness practices, and productivity research; these game-changing exercises help you overcome self doubt, get into the creative zone, and reach new levels of success. Personal productivity is our goal. It's time to dismiss your inner critic and do the kick-ass work you're capable of doing.
In this book you will learn how to:
Calling on neuroscience, psychology, mindfulness principles, and self-compassion research, deftly blended with personal storytelling, Jacobs presents approachable and immediately applicable techniques for putting your Inner Critic in its place. Banish Your Inner Critic will help you make your creative process more fluid and develop practices to cultivate innovation. When your next creative idea sparks into being, you will be ready to nurture it into a dazzling light of success.
Banish your Inner Critic to start doing your best work, achieving excellence, and contributing meaningfully to the world
An updated edition of the classic book on digital storytelling, with a new introduction and expansive chapter commentaries.
I want to say to all the hacker-bards from every field -- gamers, researchers, journalists, artists, programmers, scriptwriters, creators of authoring systems... please know that I wrote this book for you."
-- Hamlet on the Holodeck, from the author's introduction to the updated edition
Janet Murray's Hamlet on the Holodeck was instantly influential and controversial when it was first published in 1997. Ahead of its time, it accurately predicted the rise of new genres of storytelling from the convergence of traditional media forms and computing. Taking the long view of artistic innovation over decades and even centuries, it remains forward-looking in its description of the development of new artistic traditions of practice, the growth of participatory audiences, and the realization of still-emerging technologies as consumer products. This updated edition of a book the New Yorker calls a "cult classic" offers a new introduction by Murray and chapter-by-chapter commentary relating Murray's predictions and enduring design insights to the most significant storytelling innovations of the past twenty years, from long-form television to artificial intelligence to virtual reality.
Murray identifies the powerful new set of expressive affordances that computing offers for the ancient human activity of storytelling and considers what would be necessary for interactive narrative to become a mature and compelling art form. Her argument met with some resistance from print loyalists and postmodern hypertext enthusiasts, and it provoked a foundational debate in the emerging field of game studies on the relationship between narrative and videogames. But since Hamlet on the Holodeck's publication, a practice that was largely speculative has been validated by academia, artistic practice, and the marketplace. In this substantially updated edition, Murray provides fresh examples of expressive digital storytelling and identifies new directions for narrative innovation.