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How come I can never find my keys? Why don't I sleep as well as I used to? Why do my friends keep repeating the same stories? What can I do to keep my brain sharp? Scientists know. Brain Rules for Aging Well, by developmental molecular biologist Dr. John Medina, gives you the facts, and the prescription to age well, in his signature engaging style.

With so many discoveries over the years, science is literally changing our minds about the optimal care and feeding of the brain. All of it is captivating. A great deal of it is unexpected.

In his New York Times best seller Brain Rules, Medina showed us how our brains really work, and why we ought to redesign our workplaces and schools to match. In Brain Rules for Baby, he gave parents the brain science they need to know to raise happy, smart, moral kids. Now, in Brain Rules for Aging Well, Medina shares how you can make the most of the years you have left. In a book destined to be a classic on aging, Medina's fascinating stories and infectious sense of humor breathe life into the science.

Brain Rules for Aging Well is organized into four sections, each laying out familiar problems with surprising solutions. First up, the social brain, in which topics ranging from relationships to happiness and gullibility illustrate how our emotions change with age. The second section focuses on the thinking brain, explaining how working memory and executive function change with time. The third section is all about your body: how certain kinds of exercise, diets, and sleep can slow the decline of aging. Each section is sprinkled with practical advice, for example, the fascinating benefits of dancing, and the brain science behind each intervention.

The final section is about the future. Your future. Medina connects all the chapters into a plan for maintaining your brain health.

You may already be experiencing the sometimes-unpleasant effects of the aging process. Or you may be deeply concerned about your loved ones who are. Either way, Brain Rules for Aging Well is for you.

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Dr. Medina gives you the facts about memory, sleep, food, happiness, gullibility, and more.
$27.99
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"The coolest--and easiest--book for new parents" (Parents magazine)
Pregnancy? Newborn baby? Partway through parenthood with a toddler or preschooler? No matter your stage, you could use more calm, more confidence. You could read dozens of parenting books on pregnancy, baby sleep, picky eaters, child psychology, child development, potty training, and discipline. Or you could read Zero to Five: 70 Essential Parenting Tips Based on Science.

Journalist Tracy Cutchlow cuts to the chase, summarizing the best parenting research in bite-sized chunks. She knows from her own experience with motherhood: new parents are too busy and sleep-deprived. One tip per page + beautiful photographs = cool + easy.
Research
With the premise that science isn't perfect, but it's the best guide we've got, Zero to Five draws on scientific research and studies from experts such as Dimitri Christakis (screen time), Diana Baumrind (parenting styles), Adele Diamond (neuroscience and executive function), Carol Dweck (growth mindset), Alison Gopnik (child psychology), John Gottman (marriage and conflict resolution), Megan McClelland (executive function), Patricia Kuhl (language acquisition and brain development), Ellyn Satter (feeding children), Dan Siegel (emotions), Paul Torrance (creative thinking), Grover Whitehurst (literacy and reading comprehension), and more.

Then Cutchlow makes it all readable, for that 2-minute break you've got during the day.
This parenting book is for you
...if you like to research all the options so you can find the best
...if you are feeling scared, anxious, or unsure of yourself as a parent (who isn't?)
...if you like the idea of using science as a filter for the crazy amount of parenting advice out there
...if you want practical, how-to ideas for applying the research -- not just what to do, but ideas for how to do it or how to say it
...if you want to do things differently than your parents did, even though you love them
...if you want word-for-word examples for dealing with specific discipline scenarios (hitting, biting, not sharing, talking back, refusing requests, not listening, and more)
...if you are wondering how to handle television and screen time
...if you are interested in positive discipline or positive parenting
...if you are a dad (or you are with a partner) who probably wouldn't read parenting books
...if you are a grandparent wanting to be up with the latest knowledge about raising kids
...if you are studying for your CDA, or working in early childhood education, and want a reference
...if you work with families and want to recommend or provide evidence-based resources to them
...if you want to feel like you're enjoying parenting, not just surviving it
Who is using Zero to Five
besides, of course, parents, we've heard from:

Pediatricians. Many keep their copy in the exam room. Some private-practice pediatricians give a copy of Zero to Five to all new parents. Parent educators. "The best I've seen in a long time." "My go-to source." Parenting support groups. Seattle's largest network, PEPS.org, uses Zero to Five as part of the weekly curriculum, in a "brain development break." Child-care providers. Agencies that train child-care providers. One agency created a training based on Zero to Five. Home visitors. Family therapists and psychologists. "Your book is a big part of my practice." "I recommend it all the time." Childbirth-class teachers. Early-learning advocates. Graduate students in child development.

Zero to Five is your quick and easy guide to the best practices in parenting.

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Zero to Five: 70 Essential Parenting Tips Based on Science (and What I've Learned So Far)
$24.95
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What's the single most important thing you can do during pregnancy? What does watching TV do to a child's brain? What's the best way to handle temper tantrums? Scientists know.

In his New York Times bestseller Brain Rules, Dr. John Medina showed us how our brains really work--and why we ought to redesign our workplaces and schools. Now, in Brain Rules for Baby, he shares what the latest science says about how to raise smart and happy children from zero to five. This book is destined to revolutionize parenting. Just one of the surprises: The best way to get your children into the college of their choice? Teach them impulse control.

Brain Rules for Baby bridges the gap between what scientists know and what parents practice. Through fascinating and funny stories, Medina, a developmental molecular biologist and dad, unravels how a child's brain develops - and what you can do to optimize it.

You will view your children--and how to raise them--in a whole new light. You'll learn:

Where nature ends and nurture begins
Why men should do more household chores
What you do when emotions run hot affects how
your baby turns out, because babies need to feel safe
above all
TV is harmful for children under 2
Your child's ability to relate to others predicts her
future math performance
Smart and happy are inseparable. Pursuing your child's
intellectual success at the expense of his happiness
achieves neither
Praising effort is better than praising intelligence
The best predictor of academic performance is not
IQ. It's self-control
What you do right now--before pregnancy, during pregnancy, and through the first five years--will affect your children for the rest of their lives. Brain Rules for Baby is an indispensable guide.

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Brain Rules for Baby offers parents facts – not just advice – in an engaging, practical way.
$15.95
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Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--like the need for physical activity to get your brain working its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.

Medina's fascinating stories and infectious sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he proves that most of us have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.

You will discover how:

Every brain is wired differently
Exercise improves cognition
We are designed to never stop learning and exploring
Memories are volatile
Sleep is powerfully linked with the ability to learn
Vision trumps all of the other senses
Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it.

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Brain Rules reveals – in plain English – 12 ways our brains truly work.
$15.95
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