Search
Free E-books
Download your free business e-books here
Discover a new way of thinking about leadership - learn how anyone, at any level of an organization, can be a leader.

Today's business, political, and not-for-profit worlds are plagued by a leadership disease - the overly simplistic view of leadership as something that resides in one person, or a few people, who influence lower-level subordinates. This wrong-headed view of leadership is dangerous - it fosters corruption, abuse of power, and the waste of human talent. Twisted Leadership offers a cure for this leadership disease.

The book shows you that leadership is a dynamic, complex social process, not just a role occupied by an individual at the top. You'll learn how to combine four practical strategies - self, super, shared, and socially responsible leadership - to create a new kind leadership that can be exchanged among all members of an organization based on the context, goals, knowledge, experience, or general needs of everyone involved. It's the ultimate cure for the leadership disease. Learn:

  • How the leadership disease was originally contracted what damage it can do
  • Why today's common approaches to leadership practice aren't good enough
  • How to view leadership as a process, not just a role
  • How to use the four strategies of twisted leadership to treat the disease
The book concludes with prescriptions to facilitate sustainable twisted leadership. You'll discover how the lines between leaders and followers (who often know more and are in a better position to exercise leadership over themselves and others at key points in work processes) have become blurred. And after reading this book, you'll see that a new kind of leadership has arrived, just in time.
Cover
Learn More
Introduces a new way of thinking about leadership – shows you how to be a leader no matter what your position
$16.99
About
Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence the media, clients, employees, their peers or anyone else will benefit from this book.

Shattering conventional wisdom, Straight Talk dispenses with easy answers, tired cliches, and the myths of social media. With five billion pieces of content posted each day on Facebook alone, it's difficult to make an impact. There are no easy solutions (in spite of what many authors say, most advertising and social media marketing doesn't work). Persuading people to buy products or services or support causes is difficult. But there are tactics that work - and you'll find them in this book.

Learn the essentials of public relations - how to find and engage your audience, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, create powerful content marketing, and measure PR success - in this witty, no-holds-barred introduction to the art of public relations.

The book is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. With a forward by Emmy-award winning writer Dave Boone (Academy Awards, Tony Awards), you'll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.

Cover
Learn More
Get the unvarnished scoop on traditional PR, social media, content marketing, and PR measurement
$17.99
About
Sorry! No description available.
Cover
Learn More
FREE E-BOOK: Learn what you need to do to effectively position your organization as a thought leader
About
Sorry! No description available.
Cover
Learn More
FREE E-BOOK: Recommendations for over 270 of the best business books, with links to amazon.com
About
How can individuals discover a job that really matches their needs? A job that provides meaning to their lives? Fit Matters shows them how - it's a practical guide for employees at any career stage to help them find the job they'll love.

Research shows that only 30 percent of Americans, and an even lower percentage of employees around the world, strongly agree that they have a chance to bring their best selves to work. In addition, employees are increasingly seeking jobs that feed their spirits, their minds, and their hearts (they need more than just good pay and benefits). They realize that work fit is crucial if they're to perform at their best and help their organizations reach their goals. Fit, as it happens, matters.

Fit Matters is both thought-provoking and practical, with tools and exercises designed to help readers evaluate the fit between their needs and the culture of their current or prospective employer, assess and articulate what they really need to thrive at work, and develop options if they find themselves in a company or job where they are misfit.

Readers will learn that self-knowledge, combined with an understanding of six elements of work fit, will help them make career decisions that will lead to better job satisfaction and improved performance - a win-win for both employee and employer. They'll learn:

  • Why work fit matters to them and their organizations

  • How to master the six essential elements of fit

  • How to assess themselves to better understand their work needs

  • How to recognize whether their fit is as good as it should be

  • How to evaluate their options, including flexing to fit or finding new work

  • Fit Matters is the perfect complement to some of the bestselling titles offering career advice - it's the only book to address the importance of "fit" between employees and organizations. No other book provides a systematic, practical framework for readers to assess and improve their happiness at work.

    Coupled with unique primary research, real-world examples drawn from firsthand interviews, and a number of useful tools and exercises, the book is a highly readable, accessible guide that employees and job seekers can use to find work settings they'll love and to thrive at work over the entire course of their careers.

    Cover
    Learn More
    Useful advice, tools, and exercises help you find the job you’ll love at any stage in your career
    $17.99
    About
    Bobbi Rebell, award-winning TV anchor and personal finance columnist at Thomson Reuters, taps into her exclusive network of business leaders to share with you stories of the financial lessons they learned early in their lives that helped them become successful. She then uses these stories as jumping off points to offer specific, actionable advice on how you can become a financial grownup just like them.

    Financial role models such as Author Tony Robbins, Entrepreneur Ivanka Trump, Shark Tank's Kevin O'Leary, Mad Money's Jim Cramer, Designer Cynthia Rowley, Macy's CEO Terry Lundgren, Zillow's CEO Spencer Rascoff, PwC's CEO Bob Moritz, and twenty others share their stories with you.

    The book walks you through some of the biggest money decisions you'll make regarding real estate, investing, debt management, careers, friends and money, family finances, and even health and wellness. You're guided by proven examples and given the information you need to make choices that are right for you.

    How to Be a Financial Grownup will especially appeal to you if you're interested in new ideas to better manage your finances, especially if you're going through life changes where you have to pay more attention to your financial well-being.

    Cover
    Learn More
    Candid stories from successful business pros guide you in making important financial decisions
    $17.99
    About
    In this compelling memoir, Nokia's legendary CEO Jorma Ollila presents a riveting account of the inner workings of the company that created the global mobile revolution. CEO from 1992 to 2006, Ollila led Nokia from near catastrophe to become the world's leading mobile phone manufacturer. He built a company where visionary thinking and courageous decisions were combined with exceptional creativity and first-rate engineering, leading to phenomenal growth.

    Follow Ollila's personal and professional journey, where you'll learn about the fine line between stratospheric success and disastrous failure. His stories are filled with lessons about the nature of leadership, the importance of shared values, and the need for strategic thinking.

    Ollila offers a uniquely clear picture of life as a CEO, with many insights into how business is conducted at the highest levels. He is especially upfront about working with his executive and management teams as well as encounters with figures such as Bill Gates, Steve Jobs, and George Soros. He offers poignant as well as illuminating stories of hair-raising risks and huge successes, but also of poor judgment and bad decision-making.

    Cover
    Learn More
    Nokia’s legendary CEO presents a riveting account of the inner workings of the company
    $21.99
    About
    Praise for Not Just Numbers
    "I highly recommend Larry Gibson's Not Just Numbers to marketing and marketing research managers. In it, Larry presents a uniquely practical and more scientific view of marketing research. Using cases from his own broad experience, he shows how this way of using research can help marketers solve their problems, realize their opportunities, and increase their profit potential."
    Chuck Chakrapani, Ph.D., President, Leger Analytics, Distinguished Visiting Professor, Ted Rogers School of Management
    "Larry is a critical and visionary thinker extraordinaire with passionately held views about the way marketing research is defined and practiced and its unrealized potential. This book will articulate a needed viewpoint developed and honed over a long and successful career in the trenches. He doesn't shy away from controversy. This book will be provocative and will make an important contribution."
    William Etter, Ph.D., Director, Customer Loyalty and Equity, Research International
    "Larry Gibson's superior intellect and knowledge of consumer behavior were instrumental in making critical insights that led to successful marketing campaigns."
    Steve Rothschild, Former Executive Vice President, General Mills
    "Early in his long and storied career, Larry recognized marketing research was falling far short of its potential. Underutilized by marketing managers and misdefined by marketing textbooks, research often focused on the wrong activity at the wrong time in the decision process. In this book he describes an approach to research he has used successfully that is both intellectually appealing and intuitively sound. It should be required reading for marketing managers and marketing researchers."
    Michael J. Etzel, Ph.D., Emeritus Professor of Marketing, University of Notre Dame

    "

    Cover
    Learn More
    Discover the logical steps required to do marketing research right
    $21.99
    About
    Cash is lying around everywhere in companies. It's in warehouses and on shelves, hiding in plain sight as inventory. It litters administrative offices, disguised as incorrect invoices, late billings, sloppy requests from salespeople. It sits in company lobbies waiting for sales calls to start. All that cash is retrievable - available for re-investment. Turn Waste into Wealth will help you get that cash by turning your organization into a Lean company.

    Mark DeLuzio, principle architect of the vaunted Danaher Business System that has led companies to world-class performance, presents hard-hitting advice and numerous case histories that will help you make your company Lean. You'll learn: Why Lean is the modern way to run any organization; What you must do to insure a successful Lean transformation; Lean accounting practices that promote Lean behaviors; How to identify and deal with Lean naysayers; Why LEAN does not mean "Less Employees Are Needed"; What and why to benchmark; The Lean formula for setting prices; How to deploy strategy in a Lean environment.

    Great companies continuously improve everything they do to increase shareholder returns. If you're new to lean or already using Lean practices, Turn Waste into Wealth will help you make your company great.

    Cover
    Learn More
    Find out why Lean is the modern way to run any organization
    $11.99
    About
    Speakers for business and nonprofit events are sought out every day by meeting planners and program directors. Those who get the call are typically those who fill a specific need and can boast appropriate credentials and experience. The Speaker's Edge shows you how to land these speaking engagements, especially ones that pay.

    This comprehensive book covers all the conventional means for locating and winning speaking engagements as well as clever, innovative tactics practiced by the most successful veteran speakers. You'll learn how to: Position yourself as the go-to thought leader in your field of expertise; Use effective tools to highlight your speaker value, including videos, speaker sheets, and speaker bureaus; Consider a variety of speaking opportunities, such as serving on panels, hosting events, and participating in webinars; Locate attractive speaking venues, and successfully use the proposal systems such venues require; Consider what volunteering for pro bono gigs offer as venues for practice and visibility; Negotiate great deals, including setting fees, requesting expenses, and offering options to meeting planners; Maximize your speaking experience, including selling products, arranging follow-up gigs, and soliciting referrals.

    By employing the recommendations in this book, you will elevate your speaking career and and business to new heights.

    Cover
    Learn More
    Locate and win speaking engagements, especially ones that pay
    $9.99
    About
    Learn how to add WOW to your products, services, and everyday work in order to increase sales as well as advance your career.

    What makes certain products gain mass appeal, acquire a dedicated following, and draw customers to wait in line for the latest version? Why do some restaurants book out weeks in advance and create buzz among would-be patrons? How are certain employees able to energize their colleagues and elicit enthusiastic participation during meetings? What sets these notable products, services, and employees apart is their flair - their charm, panache, liveliness, and energy.

    Flair shows how to add meaning and joy to your products, services, and everyday work. Employing principles and practices developed from interviews and research with design firms, artists, and business experts, the authors show that anyone can create inspiring flair - not only in products and services but in their own daily work - in reports, presentations, and meetings.

    The benefits of flair for your company are an exceptional reputation, increased sales, and premium prices. For you, flair increases management's appreciation of your work, enabling you to stand out and advance your career. And once you fully understand flair, you'll see that creating it can be fun.

    Cover
    Learn More
    Add WOW! to your work to advance your career
    $11.99
    About
    Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way.

    This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium.

    Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey.

    Cover
    Learn More
    Learn how to use social media to help you build a thriving business
    $9.99
    About
    Ask leaders what their biggest challenge is, and they're likely to say: "It's the people part of the job . . . the soft stuff . . . the so-called intangibles." Otherwise Engaged shines a bright light on the cause of this challenge: a fundamental misunderstanding of the true nature of intangibles, like engagement, empowerment, respect. The book focuses on the too-often overlooked first step in any such effort: How to stop doing the things that cause people to dis-engage. Once you gain a better, deeper understanding of the true nature of the intangibles, you'll discover that you already know what to do in order to be more effective in this domain.

    Through a story told in a light, humorous style, the author helps you discover what the problem is. You'll learn why good faith efforts to promulgate values throughout an organization can be ineffectual and, in some cases, even damaging. In the process, you'll develop a felt need to challenge the assumptions under which you've been working and to become more open to the possibility of considering a different way.

    Cover
    Learn More
    Think differently about employee engagement: learn what you really need to do to engage employees
    $11.99
    About
    Demystifying Talent Management offers practical advice for all managers, HR professionals, senior leaders, and other employees on how to work together to build a talented and motivated workforce. The book addresses performance, development, coaching, feedback, compensation, and other elements of people management. Using simple, straightforward language, Kim Janson tells you how you can avoid confusion and conflicts when engaging in talent management.

    You'll learn: What performance is needed and expected: how to translate your company's strategy into individual performance; What it means to measure and track progress, simply and clearly; What you can and should do to help an individual's development; How to narrow your focus to improve a skill, knowledge, or experience; How to take both an individual's profile and the direction of the organization into account in career development and succession planning; How to make compensation (cash, public accolades, feedback, etc.) a true driver of results; How coaching and feedback are essential in bringing all the elements of talent management together.

    This book will guide you to a deeper understanding of the mechanics of talent management and development success so that all the stakeholders can come together in a win-win-win-win scenario.

    Cover
    Learn More
    Discover insightful strategies for managing and developing talent to achieve greater business success
    $11.99
    About
    * The first edition of this book won the prestigious Book of the Year Award presented by the Professional Association of Small Business Accountants

    Many entrepreneurs fail, not because they have bad ideas, but because they don't have the knowledge it takes to convert their ideas into success. In Six Steps to Small Business Success, five seasoned CPAs provide practical advice, step-by-step guidance, and proven ideas to help you dream big, think realistically, and plan and manage carefully, ultimately achieving more than you ever imagined.

    Take these six simple steps to convert your dreams into reality:

    1. PRE-BUSINESS PLANNING. Learn from others who have succeeded how a little front end planning can ensure your success.

    2. START-UP: FINANCES, BUDGETS, AND NUMBERS. Discover the key fundamentals that must be put in place for your business to grow.

    3. HUMAN RESOURCES(PEOPLE). Learn best practices in hiring, training, managing, and terminating employees.

    4. OPERATIONS: WORK FLOW, CUSTOMERS, AND SALES. Learn how to make good decisions about products and customers.

    5. BUILDING A SALABLE BUSINESS AND THE SALE. Learn how to plan for your eventual sale.

    6. TRANSITIONING TO LIFE AFTER BUSINESS. Finally, learn how to plan for life after work - personal adjustments, wealth management, leaving a legacy.

    Cover
    Learn More
    Get practical advice and step-by-step guidance on building your business
    $9.99
    About
    Lack of confidence and fear of failure often hold women back from being entrepreneurs. In The NICE Reboot, Penina Rybak provides a self-help manual for today's female entrepreneurs who are looking for practical help, who need to stay current, and who want to be more tech-savvy. Entrepreneurs who are also trying to juggle work, family, personal growth, and satisfaction with their lives.

    This inspirational as well as practical book is for entrepreneurs who need to learn about current technological trends and how these trends affect marketing, productivity, and their success. Based on her extensive personal experience, Rybak reveals: Practical strategies to increase your business and technology IQs; The imperatives you need to fulfill to orchestrate change and make a difference for future generations; How the iPad can be used to help you forge a path to create innovative services/products.

    The book is filled with examples and inspiring advice from entrepreneurial thought leaders, hyperlinks to hundreds of helpful articles, and philosophical questions for you to consider. It's a blueprint of best practices to help you become a better female entrepreneur in today's start-up culture.

    Cover
    Learn More
    Unlock the secrets of achieving your dream of business ownership
    $9.99
    About
    If you're new to project management or need to refresh your knowledge, Project Management Essentials, Third Edition, is the quickest and easiest way to learn how to manage projects successfully. The simple techniques and templates in this book provide you with the essential tools you'll need to be an effective project manager. It's as simple as that.

    Read the book and discover: How to plan well - to decide on the right things to do; The key skills and knowledge you'll need to be effective; How to create an effective charter to start projects off right; Guidelines for building a usable project plan; Tips for breaking project work into manageable pieces; Techniques for estimating project cost and schedule; How to build a team; Strategies to deal with conflict, change, and risk; How to report on the progress of the project and keep everyone concerned happy.

    Project Management Essentials is written in short, clear chapters to make project management more easily understood. The authors, all valued senior faculty of PM College, use both their business experience and their academic backgrounds to make these chapters come alive.

    This updated edition complies with the latest project management standard, the PMBOK Guide 5th Edition.

    Cover
    Learn More
    The quickest and easiest way to learn how to manage projects successfully
    $11.99
    About
    Learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The Way of the Warrior in Business provides assessment tools, checklists, action plans, and other marketing weapons that you can use to: -Win price wars, product wars, promotion wars, and channels of distribution wars -Repel attacks from big-name brands and actually defeat them -Win the battle for your customer s mind -Effectively market your products and services and yourself -Plan well decide on the right things to do and do them right -Become more creative and out-think your competitors -Get people to do what you want them to do. The book also provides you the most valuable information the author offers his clients: Extremely specific negotiating tactics the unique tactics most favored by executives in 54 nations when they negotiate. Knowing what tactics they will probably use gives you the power to win more when you deal with them. The Way of the Warrior in Business will show you how to make winning a habit. Keep the book close by. Pick it up from time to time. Read more and more. Eventually you ll become an even better Business Warrior than you are now.
    Cover
    Learn More
    Hundreds of powerful out-of-the-box marketing tactics help you succeed
    $9.99
    About
    Practical Project Management for Agile Nonprofits introduces the reader to the basic concepts of project management. It provides dozens of approaches and templates to help nonprofit managers quickly implement practices to help them manage their limited resources, both financial and volunteer. The book emphasizes using appropriate project management practices, those that are not burdensome but rather agile in their approach. In keeping with this theme, the book explores how social media can be used to assist in the management of time-sensitive projects. You ll learn how to apply just enough project management to: Be an active leader and a superior project manager Respond with agility to change and the unexpected Focus your efforts on what truly matters Recruit and engage a new generation of volunteers Build a framework that ensures project success Keep all stakeholders involved with the project satisfied. The book also addresses nonprofit governance and shows how project portfolio management can be used to assist in communicating with boards of directors and other governing entities when crucial resource decisions need to be made. Development office managers can easily implement portfolio management to facilitate the assignment of volunteers and to visually portray project activities to stakeholders. Finally, real-world case studies on project planning, portfolio management, and volunteer-managed projects will demonstrate how others have achieved project success.
    Cover
    Learn More
    Basic intro to project management will help you quickly implement best practices
    $11.99
    About