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Today’s business, political, and not-for-profit worlds are plagued by a leadership disease – the overly simplistic view of leadership as something that resides in one person, or a few people, who influence lower-level subordinates. This wrong-headed view of leadership is dangerous – it fosters corruption, abuse of power, and the waste of human talent. Twisted Leadership offers a cure for this leadership disease. The book shows you that leadership is a dynamic, complex social process, not just a role occupied by an individual at the top. You’ll learn how to combine four practical strategies – self, super, shared, and socially responsible leadership – to create a new kind leadership that can be exchanged among all members of an organization based on the context, goals, knowledge, experience, or general needs of everyone involved. It’s the ultimate cure for the leadership disease. Learn how the leadership disease was originally contracted what damage it can do, why today’s common approaches to leadership practice aren’t good enough, how to view leadership as a process, not just a role, and how to use the four strategies of twisted leadership to treat the disease. The book concludes with prescriptions to facilitate sustainable twisted leadership. You’ll discover how the lines between leaders and followers (who often know more and are in a better position to exercise leadership over themselves and others at key points in work processes) have become blurred. And after reading this book, you’ll see that a new kind of leadership has arrived, just in time. CHARLES C. MANZ, Ph.D., is the Nirenberg Chaired Professor of Leadership in the Isenberg School of Management at the University of Massachusetts Amherst. In addition to his academic work, he is a speaker, consultant, and bestselling author of more than 20 business books. CRAIG L. PEARCE, Ph.D., is the Ben May Distinguished Professor in the Mitchell College of Business at the University of South Alabama. In addition to his academic work, he is a speaker, consultant, entrepreneur and the author of Share, Don’t Take the Lead and the editor of The Drucker Difference and Shared Leadership.
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Introduces a new way of thinking about leadership – shows you how to be a leader no matter what your position
$16.99
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Learn the essentials of public relations – how to find and engage your audience, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, create powerful content marketing, and measure PR success – in this witty, no-holds-barred introduction to the art of public relations. Shattering conventional wisdom, Straight Talk dispenses with easy answers, tired cliches and the myths of social media. Persuading people to buy products or services or support causes is difficult. But there are tactics that work – and you'll find them in this book. ROBERT WYNNE is president of the public relations and events agency Wynne Communications. He also writes a monthly column on public relations for Forbes. He was formerly Director of Communications at USC’s Marshall School of Business, Director of Marketing at Manatt, Phelps & Phillips, and a reporter for Newsweek and the Los Angeles Times.
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Get the unvarnished scoop on traditional PR, social media, content marketing, and PR measurement
$17.99
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Thought leadership marketing offers you a means of differentiating your organization, your product, or your service, to give you a competitive advantage. This book presents fifty questions you need to ask, and answer, in order to be successful at thought leadership marketing.
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FREE E-BOOK: Learn what you need to do to effectively position your organization as a thought leader
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This compendium of great business books, recommended by your colleagues, can help you discover possible solutions to your complex business problems, enhance your business knowledge to improve your performance, train you to think better, inspire you to personal greatness, or simply entertain you.
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FREE E-BOOK: Recommendations for over 270 of the best business books, with links to amazon.com
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This practical guide for job hunters or employees at any career stage offers useful advice, tools, and exercises to help you find the job you’ll love. How can you discover a job that really matches your needs? A job that provides meaning to your life? Fit Matters shows you how. Odds are that you want to bring your best self to work. You want a job that feeds your spirit, your mind, and your heart. Fit matters – it's crucial if you're to perform at your best. Thought-provoking and practical, the book offers tools and exercises designed to help you evaluate the fit between your needs and the culture of your current or prospective employer, assess and articulate what you really need to thrive at work, and develop options if you find yourself in a company or job where you are misfit. You'll learn that self-knowledge, combined with an understanding of six elements of work fit, will help you make decisions that will lead to better job satisfaction and improved performance over the entire course of your career. MOE CARRICK is Principal/Founder of Moementum, a Certified BCorp and consulting firm. Her client portfolio includes REI, Prudential Financial, Nike, The Nature Conservancy, Nintendo, and others. CAMMIE DUNAWAY is a global chief marketing officer, brand consultant, and board member. She recently served as U.S. President and Global Chief Marketing Officer of KidZania. Previously she was Executive Vice President of Sales and Marketing at Nintendo and Chief Marketing Officer at Yahoo!
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Useful advice, tools, and exercises help you find the job you’ll love at any stage in your career
$17.99
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Bobbi Rebell, award-winning TV anchor and personal finance columnist at Thomson Reuters, taps into her exclusive network of business leaders to share with you stories of the financial lessons they learned early in their lives that helped them become successful. She then uses these stories as jumping off points to offer specific, actionable advice on how you can become a financial grownup just like them. Financial role models such as Author Tony Robbins, Entrepreneur Ivanka Trump, Shark Tank's Kevin O'Leary, Mad Money's Jim Cramer, Designer Cynthia Rowley, Macy's CEO Terry Lundgren, Zillow's CEO Spencer Rascoff, PwC's CEO Bob Moritz, and twenty others share their stories with you. The book walks you through some of the biggest money decisions you'll make regarding real estate, investing, debt management, careers, friends and money, family finances, and even health and wellness. You're guided by proven examples and given the information you need to make choices that are right for you. How to Be a Financial Grownup will especially appeal to you if you're interested in new ideas to better manage your finances, especially if you're going through life changes where you have to pay more attention to your financial well-being. BOBBI REBELL is an award-winning TV anchor and personal finance columnist at Thomson Reuters, the largest news organization in the world. Her business videos are seen on hundreds of broadcast and online channels and her Reuters column on personal finance is syndicated to hundreds of newspapers and websites worldwide. She was formerly a reporter at PBS (Nightly Business Report) and held various producer positions at CNN and CNBC.
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Candid stories from successful business pros guide you in making important financial decisions
$17.99
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In this compelling memoir, Nokia's legendary CEO Jorma Ollila presents a riveting account of the inner workings of the company that created the global mobile revolution. CEO from 1992 to 2006, Ollila led Nokia from near catastrophe to become the world's leading mobile phone manufacturer. He built a company where visionary thinking and courageous decisions were combined with exceptional creativity and first-rate engineering, leading to phenomenal growth. Follow Ollila's personal and professional journey, where you'll learn about the fine line between stratospheric success and disastrous failure. His stories are filled with lessons about the nature of leadership, the importance of shared values, and the need for strategic thinking. Ollila offers a uniquely clear picture of life as a CEO, with many insights into how business is conducted at the highest levels. He is especially upfront about working with his executive and management teams as well as encounters with figures such as Bill Gates, Steve Jobs, and George Soros. He offers poignant as well as illuminating stories of hair-raising risks and huge successes, but also of poor judgment and bad decision-making. JORMA OLLILA was Nokia’s CEO from 1992 to 2006 and Chairman from 1999 to 2012. He was Chairman of Royal Dutch Shell from 2006 to 2015 and Chairman of the European Round Table of Industrialists from 2005 to 2009. He is currently an Advisory Partner at investment bank Perella Weinberg Partners. He is an Honorary Fellow of the London School of Economics and holds honorary doctorates from the University of Helsinki, the Helsinki University of Technology, and the University of Vaasa. HARRI SAUKKOMAA is a distinguished journalist, entrepreneur, and author of several nonfiction books.
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Nokia’s legendary CEO presents a riveting account of the inner workings of the company
$21.99
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In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multibillion-dollar marketing research industry has largely failed. The book shows you exactly why it's failed and how it must change. Gibson asserts that businesses need a different way of looking at marketing research, both more scientific and more practical. Marketing research needs to help you solve marketing problems and capitalize on marketing opportunities and not merely be a source of data. The logical steps required to do marketing research right are simply and clearly described in the book. Cases from the author's extensive experience show you how his problem-solving approach has worked in real-world situations and demonstrate the dramatic sales and financial gains you can achieve when marketing research is properly designed and used. The book also provides you practical guidance to enhance your problem-solving and political skills to help corporate leaders identify more profitable actions and make more profitable decisions. LAWRENCE GIBSON was Director of Corporate Marketing Research at General Mills for 20 years, a consultant to major corporations such as General Motors, Amoco, and Motorola, and a board member of the American Marketing Association. Gibson was a Trustee of the Marketing Science Institute and has chaired The Conference Board’s Marketing Research Council and the Association of National Advertisers’ Research Committee. He’s also served on the Business Research Advisory Council of the Bureau of Labor Statistics.
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Discover the logical steps required to do marketing research right
$21.99
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Cash is lying around everywhere in companies. It's in warehouses and on shelves, hiding in plain sight as inventory. It litters administrative offices, disguised as incorrect invoices, late billings, sloppy requests from salespeople. It sits in company lobbies waiting for sales calls to start. All that cash is retrievable - available for re-investment. Turn Waste into Wealth will help you get that cash by turning your organization into a Lean company. Mark DeLuzio, principle architect of the vaunted Danaher Business System that has led companies to world-class performance, presents hard-hitting advice and numerous case histories that will help you make your company Lean. You'll learn: Why Lean is the modern way to run any organization; What you must do to insure a successful Lean transformation; Lean accounting practices that promote Lean behaviors; How to identify and deal with Lean naysayers; Why LEAN does not mean "Less Employees Are Needed"; What and why to benchmark; The Lean formula for setting prices; How to deploy strategy in a Lean environment. Great companies continuously improve everything they do to increase shareholder returns. If you're new to lean or already using Lean practices, Turn Waste into Wealth will help you make your company great. MARK DELUZIO is the CEO of Lean Horizons Consulting. Prior to founding Lean Horizons, he was Corporate Vice-President of the Danaher Corporation, where he was the principle architect of the vaunted Danaher Business System, the primary reason for that company’s decades-long, world-class performance. Mark is the pre-eminent thought leader in the Lean industry, noted for numerous Lean innovations. In 2007 he was inducted as a Life Member of the Shingo Prize Academy (the Lean Hall of Fame).
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Find out why Lean is the modern way to run any organization
$11.99
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Speakers for business and nonprofit events are sought every day by meeting planners and program directors. The Speaker’s Edge shows you how to land these engagements, especially ones that pay. This comprehensive book covers all the conventional means for locating and winning speaking engagements as well as innovative tactics practiced by successful veteran speakers. By employing the book’s recommendations, you'll elevate your speaking career and business to new heights. KEN LIZOTTE is Founder and Chief Imaginative Officer of Emerson Consulting Group. A Certified Management Consultant, he speaks regularly to organizations on thoughtleading, publishing, creativity, and business success. He is the author of The Expert’s Edge and four other books. He’s published hundreds of articles and has led success seminars at Harvard University.
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Locate and win speaking engagements, especially ones that pay
$9.99
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“A very interesting book well worth the reader’s attention.” — Laurence Prusak, former Executive Director of IBM’s Institute for Knowledge Management Discover how to add WOW! to your work to increase sales as well as advance your career. The techniques outlined in this book apply to businesses of all sizes, to teams, and to all individuals. What really differentiates Flair from similar books is the additional focus on incorporating flair into daily work – into analyses, reports, presentations, and meetings. JIM POAGE, PhD, is Founder/CEO of JLP Performance Consulting. Jim holds a PhD from Harvard and an MS and BS from Stanford. JENNIFER POAGE is a fashion designer working on her MA at the London College of Fashion. Formerly she was an apparel technical designer for Reebok and adidas.
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Add WOW! to your work to advance your career
$11.99
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“Any business owner with a rudimentary understanding of social media marketing will benefit from Kalynn Amadio’s excellent book.” — Barry Silverstein, Foreword Reviews Entrepreneur Kalynn Amadio shows readers how to use social media to help them build a thriving business. Written like a travel guide, the book gives readers an overview of six social media destinations they should visit, important insider tips to make their stay more enjoyable, and suggested itineraries to make travel easier as they become acclimated to the new environment. Step-by-step instructions on how to set up social media accounts will start them on their journey. KALYNN AMADIO – author, speaker, engineer, and entrepreneur – is the host of ACT LOCAL Marketing for Small Business podcast and Principal of Ikalynn, LLC, a digital marketing consulting, training, and coaching firm.
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Learn how to use social media to help you build a thriving business
$9.99
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“An engagingly funny fable that John Guaspari uses to guide the reader to answer the profoundly serious question posed by the book – Why do employee engagement activities often fail? . . . Thought-provoking and charming.” — Jim Kouzes A highly original approach to dealing with employee engagement: Executives and managers learn how to stop doing the things that cause their employees to dis-engage. Leadership Book of the Year 2016 Finalist, sponsored by Leadership and Management Books JOHN GUASPARI is a consultant and speaker and the author of six previous books on leadership, including the best-selling I Know It When I See It, The Customer Connection, and The Value Effect.
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Think differently about employee engagement: learn what you really need to do to engage employees
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“For anyone who wants to truly understand the powerful pieces to talent management and development. Worth your time for sure.” — Marshall Goldsmith Addressing performance, development, coaching, feedback, compensation, and more, the book reveals how the various stakeholders view the elements of people management, what they need from each element, and what conflicts arise, limiting people’s potential. Janson shows readers how to avoid the conflicts, offering a deep understanding of the mechanics of talent management success so that all stakeholders can come together in a win-win-win-win scenario. KIM JANSON is the CEO of Janson Associates. She was formerly the Chief Talent Management Officer at H. J Heinz and an SVP at Bank of America. Kim is also an executive coach in the Harvard Business School Advanced Management Program.
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Discover insightful strategies for managing and developing talent to achieve greater business success
$11.99
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“Five seasoned CPAs provide practical advice, step-by-step guidance, and proven ideas for entrepreneurs ready to embark on the exciting journey of starting and managing a successful business.” — Tim Nolan, President, Professional Association of Small Business Accountants Six Steps offers practical advice, step-by-step guidance, and proven practices to help entrepreneurs and small business owners dream big, think realistically, and plan and manage carefully, achieving more than they ever imagined. The first edition won the Professional Association of Small Business Accountants’ 2011 Book of the Year Award.
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Get practical advice and step-by-step guidance on building your business
$9.99
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“Whether you’re driven by necessity or opportunity, The NICE Reboot offers the perfect combination of information and inspiration to put you on the path to entrepreneurial success.” — Rieva Lesonsky The NICE Reboot is for female entrepreneurs who are looking for practical help and who want to be more tech-savvy. Entrepreneurs who are also trying to juggle work, family, personal growth, and satisfaction with their lives. The book is filled with practical strategies to increase your business and technology IQ, hyperlinks to 500 resources, and philosophical questions to consider. PENINA RYBAK is the CEO of Socially Speaking™ LLC, an educational technology consulting firm. She holds an M.A. from New York University and is a licensed and certified Teacher of the Speech and Hearing Handicapped.
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Unlock the secrets of achieving your dream of business ownership
$9.99
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For readers new to project management or those who need to refresh their knowledge, this book is the quickest and easiest way to learn how to manage projects successfully. This updated edition complies with the latest project management standard, the PMBOK® Guide 5th Edition. DEBORAH BIGELOW CRAWFORD, PMP, is President of PM College and the former Executive Director of the Project Management Institute. WILLIAM ATHAYDE, RUTH ELSWICK, and PAUL LOMBARD are PM College instructors.
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The quickest and easiest way to learn how to manage projects successfully
$11.99
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“Well written and right on target.” — Al Ries This book offers hundreds of powerful out-of-the-box marketing tactics to help readers develop the killer instinct that turns them into a powerful Business Warriors who win big and often. DONALD WAYNE HENDON, PhD, is the author of nine books, including 365 Powerful Ways to Influence and Guerrilla Deal-Making (with Jay Conrad Levinson).
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Hundreds of powerful out-of-the-box marketing tactics help you succeed
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“Whether you’re an executive, a development officer, or a volunteer, this book is a must read to ensure the successful planning of your next project.” — Bethany V. Sullivan, former Community Executive, American Cancer Society – Florida and New England Practical Project Management for Agile Nonprofits provides approaches and templates to help nonprofit managers quickly implement practices to help them manage their limited resources, both financial and volunteer. The book also guides the project team in determining which practices are most appropriate for the project at hand, insuring that the practices are not burdensome but rather agile in their approach. In keeping with this theme, the book explores how social media and other technology tools can be used to assist in the management of time-sensitive projects. Case studies are used to demonstrate real-life successes. The book also addresses nonprofit governance and shows how project portfolio management can be used to assist in communicating with boards of directors and other governing entities when crucial resource decisions need to be made. KAREN R.J. WHITE, PMP, PMI Fellow, is Chair of the Graduate and Professional Studies M.S. in Management Program, Marlboro College, and the author of Agile Project Management.
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Basic intro to project management will help you quickly implement best practices
$11.99
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