Matt Fitzgerald

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The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it s true. In his fascinating new book "How Bad Do You Want It?," coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.

The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential.

"How Bad Do You Want It?" reveals new psychobiological findings including: Mental toughness determines how close you can get to your physical limit. Bracing yourself for a tough race or workout can boost performance by 15% or more. Champions have learned how to give more of what they have. The only way to improve performance is by altering how you perceive effort. Choking under pressure is a form of self-consciousness. Your attitude in daily life is the same one you bring to sports. There's no such thing as going as fast as you can only going faster than before. The fastest racecourse is the one with the loudest spectators. Faith in your training is as important as the training itself.

Athletes featured in "How Bad Do You Want It?" Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John The Penguin Bingham"

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Master the psychology of mind over muscle!
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Every year, roughly 2 million people participate in marathons and half marathons in the United States, and, no matter what level they are, every one of these runners has likely hit "The Wall," running out of muscle fuel in the final miles and slowing down precipitously. This setback and other common running disappointments are nutritional (or metabolic) in nature. In The New Rules, renowned fitness journalist and training coach Matt Fitzgerald cuts through the myths, distilling the most up-to-date science to help runners overcome the universally experienced nutritional barriers that prevent success in the marathon and half marathon.

From basic tenets of training to nutrition guidelines, The New Rules is the first resource for runners to fully integrate nutrition with training for a complete and systematic preraceplan. Fitzgerald's powerful and easy-to-use tools will enable runners of all levels to attain their ideal racing weight, calculate their precise daily energy needs, and formulate a custom nutrition plan.

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Break through "The Wall" once and for All!
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"Racing Weight" is a proven weight-management program designed specifically for endurance athletes.
Revealing new research and drawing from the best practices of elite athletes, coach and nutritionist Matt Fitzgerald lays out six easy steps to help cyclists, triathletes, and runners lose weight without harming their training.
This comprehensive and science-based program shows athletes the best ways to lose weight and avoid the common lifestyle and training hang-ups that keep new PRs out of reach.
The updated Racing Weight program helps athletes:
Improve diet quality
Manage appetite
Balance energy sources
Easily monitor weight and performance
Time nutrition throughout the day
Train to get and stay lean
"Racing Weight" offers practical tools to make weight-management easy. Fitzgerald s no-nonsense Diet Quality Score improves diet without counting calories. Racing Weight superfoods are diet foods high in the nutrients athletes need for training. Supplemental strength training workouts can accelerate changes in body composition. Daily food diaries from 18 pro athletes reveal how the elites maintain an athletic diet while managing appetite.
Athletes know that every extra pound wastes energy and hurts performance. With "Racing Weight," cyclists, triathletes, and runners have a simple program and practical tools to hit their target numbers on both the race course and the scale.
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Get Leaner, Go Faster!
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Racing Weight Cookbook delivers more than 100 flavorful, easy recipes for athletes that will help you hit your ideal weight without compromising your performance.
Whatever your training demands, Racing Weight meals make it simple to dial in the right mix of carbs, fat, and protein and satisfy your appetite. Put high-quality, well-balanced meals on your table in as little as 15 minutes with time-saving tips for food preparation and grocery shopping.
Discover the best foods for athletes:
- 100+ healthy recipes for any athlete, from reluctant cook to cooking enthusiast
- Whole grains, fiber, and lean protein to elevate diet quality
- Fresh, energy-dense meals that help runners, triathletes, and cyclists train harder
- Nutrient-rich bars and smoothies to promote fast recovery
With Racing Weight Cookbook, you'll take control of your diet with the proven Racing Weight approach, practiced by the world's best endurance athletes and backed by scientific research. The fastest athletes tend to be the leanest, but every athlete needs to eat well to perform well. Racing Weight Cookbook makes it easy for you to eat and train for weight loss at the same time.
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Lean, Light Recipes for Athletes
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TRAIN EASIER TO RUN FASTER
This revolutionary training method has been embraced by elite runners with extraordinary results and now you can do it, too.
Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program in which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity is the best change runners of all abilities can make to improve their performance. With a thorough examination of the science and research behind this training method, "80/20 Running" is a hands-on guide for runners of all levels with training programs for 5K, 10K, half-marathon, and marathon distances.
In" 80/20 Running, " you ll discover how to transform your workouts to avoid burnout.
Runs will become more pleasant and less drainingYou ll carry less fatigue from one run to the nextYour performance will improve in the few high-intensity runsYour fitness levels will reach new heights
"80/20 Running" promotes a message that all runners as well as cyclists, triathletes, and even weight-loss seekers can embrace: Get better results by making the majority of your workouts easier."
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Train Slower to Race Faster!
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