Get the unvarnished scoop on traditional PR, social media, content marketing, and PR measurement

  • A compelling, easy-to-read introduction to public relations
  • Shows that much of social media is a waste of time while describing which social media strategies for PR really work
  • Reporters reveal where they get their story ideas and share secrets about how they can be reached and influenced
  • Author is a public relations columnist for Forbes magazine

"Whether you're trying to write a compelling press release, pitching yourself or your product for media coverage, or creating a social media campaign that works, Robert Wynne's Straight Talk about Public Relations tells you everything you need to know. — DAVE BOONE, Emmy Award-Winning Writer