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Straight Talk about Public Relations: What You Think You Know Is Wrong
by
 
Foreword by Dave Boone Robert Wynne

Get the unvarnished scoop on traditional PR, social media, content marketing, and PR measurement

  • A compelling, easy-to-read introduction to public relations
  • Shows that much of social media is a waste of time while describing which social media strategies for PR really work
  • Reporters reveal where they get their story ideas and share secrets about how they can be reached and influenced
  • Author is a public relations columnist for Forbes magazine

"Whether you're trying to write a compelling press release, pitching yourself or your product for media coverage, or creating a social media campaign that works, Robert Wynne's Straight Talk about Public Relations tells you everything you need to know. — DAVE BOONE, Emmy Award-Winning Writer 


Learn the essentials of public relations – how to find and engage your audience, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, create powerful content marketing, and measure PR success – in this witty, no-holds-barred introduction to the art of public relations.

Shattering conventional wisdom, Straight Talk dispenses with easy answers, tired cliches and the myths of social media. Persuading people to buy products or services or support causes is difficult. But there are tactics that work – and you'll find them in this book.

ROBERT WYNNE is president of the public relations and events agency Wynne Communications. He also writes a monthly column on public relations for Forbes. He was formerly Director of Communications at USC’s Marshall School of Business, Director of Marketing at Manatt, Phelps & Phillips, and a reporter for Newsweek and the Los Angeles Times.