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�Personally Identifiable Information� includes, for example, your name; home or business address; e-mail address; telephone, wireless and/or fax number; short message service or text message address or other wireless device address; instant messaging address; credit card and other payment information; employment information and work experience; demographic information and/or other information that may identify you as an individual or allow online or offline contact with you as an individual.
Among other things, we may use your Personally Identifiable Information to respond to your requests and inquiries and to provide you with the services and features offered on or through the Website. We may also use your Personally Identifiable Information to communicate timely information and special offers (for example, in the form of e-mails, mailings, and the like) about products, services, companies and events, sponsored by us and others, that we think might interest you.� You may choose not to receive such information by e-mailing email@example.com or by calling AMA Customer Service at 1-877-566-9441.� Please understand that if you choose not to receive promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with us.
If you register for a seminar or pay for products and services using a credit card, Personally Identifiable Information (such as your name and shipping address) and financial information (such as your credit card number and expiration date) may be required. This information may be used for billing purposes and to fill orders. If we have trouble processing an order, this contact information may be used to get in touch with you. Personally Identifiable Information also may be collected when you apply for a position with AMA or a program sponsored by AMA. In these cases, Personally Identifiable Information is used only for the purpose of processing and evaluating the application.
The Personally Identifiable Information you give us via the Website and information about your order may be combined with other Personally Identifiable Information (such as demographic information and past purchase history) available from our records and other sources (including, without limitation, our worldwide databases). This information may be used to make our future marketing efforts more efficient and will help us to improve the operations and maintenance of our Website and business.
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AMA may transfer Personally Identifiable Information to a third party in the event of a sale of stock, merger or consolidation, or other transfer of all or a portion of the assets of AMA, whether voluntarily or by operation of law.� In addition, such a transfer may mean that your Personally Identifiable Information is transferred to countries outside the European Economic Area (�EEA�).� In using the Website and the various features and services made available thereon, you consent to such transfer of your Personally Identifiable Information.�
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Additionally, when you visit the Website, our server automatically collects data about your server�s IP Address, which is a number that�s automatically assigned to your computer by your Internet service provider whenever you�re on the Internet.� When you request pages from our Website, our servers may log your IP Address and sometimes your domain name.� Our server may also record the referring page that linked you to us (e.g., another Website or a search engine); the pages you visit on this Website; the Website you visit after this Website; the ads you see and/or click on; other information about the type of Web browser, computer, platform, related software and settings you are using; any search terms you have entered on this Website or a referral site; and other Web usage activity and data logged by our Web servers.� We use this information for internal system administration, to help diagnose problems with our server, and to administer our Website.� Such information may also be used to gather broad demographic information, such as country of origin and Internet service provider.�
Any or all of the above-described activities with regard to Website Usage Information may be performed on our behalf by our services providers.
AMA�s Website contains links to other sites. Some links are to sites of AMA�s partners that offer AMA customers and Members a variety of special products and services. Please be aware that AMA is not responsible for the content, security or privacy practices on or of such other sites. We trust that you are aware when you leave the AMA Website, and we encourage you to read the privacy statements of each site to which ours is linked.
This Website takes reasonable precautions to protect Personally Identifiable Information submitted to AMA via its Website. However, because the Internet is an open global communications vehicle, we cannot guarantee that information, during transmission through the Internet or while stored on our system or otherwise in our care, will be safe from intrusion by others, such as hackers.� When possible, certain sensitive Personally Identifiable Information is encrypted and protected using SSL software. To learn more about SSL, follow this link.
You may be able to create an account on our Website with a username and password.� If so, you are responsible for maintaining the strict confidentiality and security of your account password, and you are responsible for any access to or use of the Website through your password or account, whether or not such access or use has been authorized by or on behalf of you, and whether or not such person or entity is your employee or agent.� You agree to (a) immediately notify AMA of any unauthorized use of your password or account or any other breach of security and (b) ensure that you exit from your account at the end of each session.� When you desire to cancel your account on this Website, it is your responsibility notify AMA.� We will not be responsible or liable for any loss or damage arising from your failure to comply with this provision.
In the unlikely event that we believe that the security of your Personally Identifiable Information in our possession or control may have been compromised, we may seek to notify you of that development.� If a notification is appropriate, we would try to do so as promptly as possible under the circumstances, and, if we have your e-mail address, we may notify you by e-mail.� You consent to our use of e-mail as a means of such notification.� If you prefer for us to use another method to notify you in this situation, please e-mail us at firstname.lastname@example.org with the alternative contact information you would like us to use.
If you have any questions about privacy at the AMA Website, please send an e-mail to email@example.com.
If your Personally Identifiable Information changes (such as a zip code), or if you no longer desire to use or access our Website or services, we will provide a way to correct, update or remove your Personally Identifiable Information. This can be done through the Website at www.amanet.org/service or by calling AMA Customer Service at 1-877-566-9441.� AMA Members can also access and update Personally Identifiable Information from the �Your Member Account� page.
If you wish to review the data we have on file about you, please send a written request with a check payable to American Management Association for $10 (handling fee) to Database Services Center, P.O. Box 319, Saranac Lake, NY 12983.
Last updated 03-05-09
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Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.
In The 10 Laws of Trust, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk taking and innovation become the norm. And, as Peterson notes, “When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering.”
In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust. Steps include:
Start with integrity • Invest in respect • Empower everyone • Require accountability • Create a winning vision • Keep everyone informed • Budget in line with expectations • Embrace conflict • Forget “you” to become an effective leader • And more
With this book in hand, you’ll be able to plant the seeds of trust—and reap the rewards of reputation, profits, and success.
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